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Show up when customers are searching

SEO decides whether your site appears in search results and what people see when it does. BorderBoxer covers paid and organic search. Content, local, off-site work, and the technical foundations most sites get wrong.

What the work covers

The right priorities depend on the site and where it currently stands in search.

  • Organic search

    Earn rankings for the terms your customers actually search for.

  • Paid search

    Run paid campaigns where organic alone will not get there quickly enough.

  • Content

    Plan and write pages that answer real search intent rather than filling in keywords.

  • Local search

    Google Business Profile, local listings and the signals that matter in your area.

  • Off-site

    Build the external links and mentions that support authority.

  • Technical foundations

    Speed, structure, schema, indexing and mobile performance.

One plan, not six separate projects

Content, local, off-site and technical work all pull in the same direction, so they are planned together rather than sold as separate retainers. Where paid search makes sense it runs alongside the organic work, not instead of it.

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Clear answers, common questions

  • What does SEO include?

    Paid and organic search: content, local search, off-site work, and the technical foundations such as speed, structure, schema, indexing and mobile performance.

  • What is the difference between SEO and technical SEO?

    Technical SEO is one part of SEO. It covers the site’s underlying setup and performance, while the wider work also includes content, local search and off-site authority.

  • Will SEO guarantee rankings?

    No. The work removes barriers and builds relevance and authority, but rankings also depend on competition and factors outside any one site’s control.

Start with the site and what isn’t working

Share the URL and what you’ve noticed, whether that’s pages not ranking, no visibility locally, or slow and unclear pages.